Meena Bazaar Gurgaon | Meena Bazaar Haryana India

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Meena Bazaar is a prominent name for women’s ethnic apparels pan India. The brand made its humble beginnings in 1970, with one family run retail outlet in Chandni Chowk. The founder, Late Suresh Manglani had a vision of creating a brand with 100 retail outlets. In the year 1993, his youngest son, Anu Manglani The CMD of Meena Bazaar started his journey from two retail outlets: South extension Part 2 and Greater Kailash. In his early years of work, Mr. Manglani identified some significant challenges in the saree industry, which would make expanding into multiple retail outlets impossible. These included the fact that the industry is extremely disorganized, specifically no wholesaler, manufacturer or retailer had any structures in place. Additionally, Indian Women are Spoiled for choice i.e. they had a lot of variety to choose from and a lot of this variety was common amongst various retailers. Therefore, Mr. Manglani introduced technology in the industry and used it to organize all company data ranging from inventory to accounts. Furthermore, he worked with craftsmen and wholesalers to create unique designs which would differentiate Meena Bazaar’s products from its competitors. Up till today this practice of product exclusivity is maintained by the procurement team and sells in large volumes, thus fully exploiting the concept of Product life cycle. Today, the brand has zero debt, more than 600 employees, 70 EBOs, and an international presence which are all run on the COCO model. With a rapid expansion plan in place, by the end of 2023, the brand aims to have 250 EBO which bolsters the company's vision statement: “Meena Bazaar, is the possibility of premium Indian women’s clothing in every wardrobe on the planet.”